Challenge: A global pharmaceutical company had reformulated a well known family consumer healthcare product, which resulted in increased impurity levels during shelf life. The shelf presence was critical as any out of stock situations would have resulted in a proportion of customers switching to another brand, and not returning. The client had prepared a Type II variation to widen the impurity limits, estimating 8 months between variation preparation and approval.
Solution: An alternative strategy of submitting a Type 1B variation to shorten the shelf life was proposed. Individual Authorities were contacted to request expedited assessment and the variation was prepared, submitted and approved within 5 days, thus preventing an out of stock situation in 4 EU markets.
Insight: There are often several solutions available. Selecting the best one for your product is key.